Aligning a Premium Service with Its Digital Presence.
Houston, TX
Lead Designer, Developer
Web Design & Branding
4 weeks — Nov 2025
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When Med Spa Invests in Their Digital Presence
Luna Essence Beauty Spa is a local beauty spa offering facial and wellness treatments. While the physical spa experience was calm, professional, and premium, its digital presence did not reflect the same quality or clarity.
A Disconnect Between Brand Promise and Digital Reality
These caused missed bookings and friction between online discovery and in-store experience.
The spa relied heavily on social media and word of mouth.
The website did not clearly communicate services, pricing, or value.
Online bookings were inconsistent and required extra effort from staff.
From a customer’s perspective, key questions were not clearly answered:
How do I find this spa?
What services do they offer?
How much does it cost?
Can I trust this place?
How easy is it to book?
No clear positioning or SEO-friendly structure.
Services were listed without details and benefits.
Limited social proof and brand consistency.
Booking links were not linked to services
Why Digital & Physical Must Match
A spa is not just a location — it’s an experience system. Luna came to me to align the digital experience with the real-life service quality, so customers feel confident before they ever walk through the door.
Customers hesitate before booking
Trust is lost before the first visit
Staff spend more time answering basic questions
The business appears less premium than it actually is
How to Transform the Digital Experience for Med Spa Client
The solution centered around three key pillars: building trust through visual proof, simplifying service discovery, and creating a serene, on-brand aesthetic. Each design decision tied back to user research insights.
Trust Built Before Booking
I established trust by placing licenses, certifications, medical positioning, trusted product brands, testimonials, and real team photos above the fold. This immediately signals professionalism and reduces hesitation for first-time visitors.
Service Clarity & Pricing
I reorganized services into clear categories with concise descriptions, transparent pricing, and a strong content hierarchy. This allows users to quickly understand offerings, compare options, and feel confident in their choices.
Booking Experience
I streamlined the booking flow by reducing steps, using consistent “Book Now” CTAs, and integrating a third-party booking system optimized for mobile. This makes booking fast, intuitive, and frictionless across devices.
The Impact of the Redesign
Within 2 months of launch, Luna Spa saw significant improvements across key metrics. The new website not only attracted more visitors but converted them at a higher rate, reducing reliance on phone inquiries and freeing up staff time.
"The new website perfectly captures our brand. Clients often compliment the experience before they even arrive."
— Angie Tran (Luna Spa Owner)
This project reinforced an important lesson
Good web design is not about matching colors — it’s about fixing systems. By understanding the business, the users, and the gaps between them, I was able to design a website that supports growth, trust, and conversion — not just aesthetics.
Aligning digital experience with physical service is crucial for trust
Clear communication of services and pricing reduces friction and hesitation
Mobile-first design strategy was critical — 68% of traffic came from mobile devices
Collaborative client relationship throughout process led to faster decision-making and better outcomes
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